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Author Pete Croatto, whose work has appeared in the New York Times, GQ and SportsIllustrated.com, among other places, discusses his debut book, “From Hang Time to Prime Time: Business, Entertainment, and the Birth of the Modern-Day NBA.” Check out some of the highlights below:
5:13-5:45: “You know, I’ve been doing this for a long time – I’ve been a professional writer for 23 years; I’ve been a freelance writer for about 15. And one thing I’ve learned is that this is a job, and I don’t really have time to get wrapped up in the theatrics of writing. … I just have to go and just do it. It was almost like being shot out of a cannon, where you’re kind of like, ‘Alright, I’m just doing this.’”
11:33-12:03: “We assume that it’s always been this way. We assume that games have been available with a click of a button. We assume that we can find our favorite teams’ gear or favorite players’ shoes so easily. But that wasn’t [always] the case. It was a long, hard struggle to get to relevance, and as times goes on and the NBA gets bigger and bigger and the players become bigger stars, we’re gonna forget that. And we’re already forgetting that.” Continue reading